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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Future of TV
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Tim Peterson
Tim Peterson
Business of TV
Vevo looks to expand its TV screen footprint with new Comcast deal
Member Exclusive
Here are the five major forces and trends that will shape the future of TV in 2021
Business of TV
Change the channel: How ViacomCBS is managing the transition from linear TV to streaming
Business of TV
‘Hard to find any impressions’: Media companies’ streaming inventory sold out early this fourth quarter
Business of TV
Why the AT&T-Fuse Media distribution dispute is sending an important signal about the pay-TV market
Business of TV
‘We have to get this off our books’: TV networks’ debts to advertisers are piling up
Member Exclusive
How the future of TV was reshaped by 2020
Business of TV
‘A front-loaded holiday’: TV ad market tightens even more, but may loosen up soon
Programming & Production
‘No guarantee’: Digital video and commercial producers increase testing to protect talent on shoots
Member Exclusive
‘Burn the boats’: TV networks playing with fire in streaming pivots
The Programmatic Publisher
‘Table stakes’: Why publishers’ first-party data has become prerequisite to programmatic ad sales
Equality and Opportunity
‘People don’t know our community:’ TV industry continues to lag in addressing lack of Latinx representation
Business of TV
Cheatsheet: Discovery unveils Discovery+, its DTC streaming service
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