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Kayleigh Barber

Kayleigh Barber

Life Beyond the Cookie

‘A second chance for publishers’: How Future PLC is using first-party data to sell against high-intent audiences
Media

How Vogue’s international approach to audience data helped it reach record readers
Subscriptions

Why news publishers are eagerly bundling their subscriptions with brands
Content & Commerce

Axios is entering into the software licensing business with a new tool to help companies communicate
Life Beyond the Cookie

With first-party data, Allrecipes is able to bake reader comments into advertisings tools
Content & Commerce

How NYT Cooking is crafting its recipe for community building one ‘generously buttered noodles’ sweatshirt at a time
Content & Commerce

How Wired leveraged Cyber Week readers to increase subscription revenue
Beyond Ads

How Forbes’ 30 Under 30 franchise has become a top selling point for the brand
Beyond Ads

‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging
Content & Commerce

How Cosmo is building brand affinity with younger audiences through its focus on commerce
Beyond Ads

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
Beyond Ads

‘A start-up again’: New Quartz owner Zach Seward’s plan for longevity includes revenue innovation and reader support
Content & Commerce

Bleacher Report is drafting a commerce strategy that’s growth plan hinges on fan fervor for exclusive merchandise

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