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Ilyse Liffreing

Ilyse Liffreing

Experimental Channels

VR is slowly going mainstream, but VR ads are still a long way off
Beyond Ads

Net neutrality and privacy scandals are increasing VPN use
The Creator Economy

How the growing weed industry gets around anti-cannabis ad policies on Facebook and other platforms
Retail Revolution

How Natori used AI to sell more sports bras
Marketing on Platforms

TED finds a new broadcast channel in Facebook Watch
The Creator Economy

A year after #NuggsforCarter, brands try to re-create the viral magic
Retail Revolution

‘We are competing against them’: Some retailers are averse to advertising on Amazon
Marketing on Platforms

American Express will use ad targeting on NYC taxis
The Confessions

Confessions of an advertising freelancer: ‘With brands, there is an overall lack of clarity’
Beyond Ads

Agencies are hopping on the blockchain bandwagon
The Creator Economy

A day in the life of Hashtag Legal influencer lawyer Jamie Lieberman
Agency Culture

Agencies see change ahead as clients take more marketing in-house
Marketing on Platforms

‘You have to pay to play’: Confessions of an influencer on Facebook’s algorithm changes

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