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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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1725
Results for ‘global creative’
Evolving Agencies
The Rundown: Why GroupM’s merging of agencies signals an urge to simplify the portfolio
April 27, 2022
Strategizing for the Future
Why Publicis Sapient’s CMO is mandating that teams use generative AI
May 11, 2023
Digiday @ Cannes
Cannes Briefing: Despite its reputation as a boondoggle, marketers and ad execs return to the festival ‘action-oriented,’ ready to wheel-and-deal
June 23, 2022
Gaming & Esports
How esports organization Gen.G’s cross-market strategy helps attract new brand partnerships
April 11, 2022
Member Exclusive
Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’
June 27, 2023
Member Exclusive
Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha
January 16, 2023
Member Exclusive
Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more
April 25, 2023
Member Exclusive
Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions
February 20, 2023
Navigating Economic Instability
How Geoff Schiller is pitching Vice Media Group to the ad market amidst an economic downturn
January 10, 2023
Modern Newsroom
CNN’s new, proprietary publishing platform helps ‘reduce tech debt’
April 20, 2023
Brands in Culture
Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy
October 5, 2022
Media
Digiday DealBook: Musk’s uphill battle to acquire Twitter, Shutterstock’s continued growth, new consumer insight deals and more
June 6, 2022
Member Exclusive
Media Buying Briefing: Decarbonization efforts struggle to find ‘pre-competitive’ footing
March 20, 2023
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