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Marketing
Marketing
1 year in, IPG attributes growth and new business wins to Acxiom acquisition
August 5, 2019
Modern Retail
Introducing Modern Retail+, the premium membership program for retail leaders
August 5, 2019
Marketing on Platforms
With opt-in ads, Snap Games is intriguing Snapchat users and advertisers
August 5, 2019
Marketing on Platforms
Despite scandals, advertisers say YouTube Kids is effective
August 2, 2019
The Confessions
‘It’s cutthroat’: Confessions of a commercial producer
August 2, 2019
Modern Retail
How Zappos used AI to rebuild its search engine
August 2, 2019
Member Exclusive
The Rundown: Political divisions bubble up inside agencies
August 1, 2019
Marketing
‘Overhead’: Why marketing is still seen as a cost-center
August 1, 2019
Brands in Culture
Daily Harvest’s Rachel Drori: There is a cycle of torching cash in the DTC space
August 1, 2019
Modern Retail
Nearly a billion-dollar brand, Athleta is ramping up its marketing spending
August 1, 2019
Marketing on Platforms
How China’s Baidu works with Snap, Pinterest and Reddit on ad sales
July 31, 2019
Retail Revolution
P&G is investing in new categories and product innovation as Gillette falters
July 31, 2019
Marketing on Platforms
‘No keywords’: Media buyers are testing Facebook’s search ads product
July 30, 2019
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