Digiday+ Marketing Briefing
Marketing Briefing: ‘Volume and speed of content creation’ for TikTok has marketers considering lead agencies for the platform
While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more agency expertise when it comes to the platform.
August 15, 2023 • 6 min read
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Marketing Briefing: Why concerns of influencer marketing oversaturation are overblown
August 8, 2023 • 6 min read -
Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds
August 1, 2023 • 6 min read -
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Marketing Briefing: Why influencers are worried about crossing the actor’s strike picket line
July 25, 2023 • 3 min read -
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