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Marketing
Marketing on Platforms
TikTok claims to clean up its feeds as it increases the removal of fake accounts, ads and pre-teen users
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Digiday+ Research: Brands and agencies agree they are confident in Google, but differ on ad spend
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Life Beyond the Cookie
Tech firm touts new way to generate first-party data for agencies, publishers without privacy-compliance issues
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Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals
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Marketing on Platforms
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Beyond Ads
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Marketing Briefing: With pressure mounting on Q4, some marketers are planning to roll out holiday sales early
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Digiday+ Research: Who will gain and who will lose when (if?) the third-party cookie goes away?
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Life Beyond the Cookie
‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost
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Gaming & Esports
Why a gaming and esports company is launching its own metaverse platform
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Agency Culture
‘I faked it as hard as I could’: How Mojo Supermarket’s founder broke the Madison Avenue-style advertising mold
September 26, 2022
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