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Marketing
Evolving Agencies
Lego considers bringing more media in-house after appointing Publicis One to handle global media
October 15, 2024
Marketing on Platforms
As TikTok rolls out Smart+, marketers grapple with AI’s advertising puzzle
October 15, 2024
Member Exclusive
Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
October 15, 2024
The Programmatic Marketer
Amid green shoots of recovery in ad tech investment, a note of caution is warranted
October 15, 2024
The Creator Economy
Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
October 11, 2024
Generative AI
Brands are cautious about Google and Meta’s generative AI holiday ad push
October 11, 2024
Digiday @ Advertising Week
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
October 11, 2024
The Creator Economy
Women’s soccer and publisher Footballco turn to creators to score with brands
October 10, 2024
Gaming & Esports
In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
October 10, 2024
Retail Revolution
Retail media networks under scrutiny amid calls for transparency and accountability
October 10, 2024
Digiday @ Advertising Week
Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
October 9, 2024
Gaming & Esports
WPP and Roblox strike new global content and advertising partnership
October 8, 2024
Gaming & Esports
Sony’s ‘Ghost of Yotei’ shows how games and film/TV adaptations are increasingly going hand in hand
October 8, 2024
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