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Marketing
Experimental Channels
Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills
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Future of Work
How work-anywhere trend helped Vista attracted senior talent from heavy hitter brands
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Gaming & Esports
Quontic Bank’s metaverse outpost demonstrates the importance of brand utility in metaverse activations
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Managing Through Crisis
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Gaming & Esports
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Data Regulation
The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are
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Gaming & Esports
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‘A lot of investment and commitment’: Manchester City ramps up esports efforts
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Marketing
How Blue Apron meal kit is revamping its marketing strategy with digital video
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Gaming & Esports
Why Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine cover
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Fortnite Creative’s creator economy represents the future of metaversal brand activations
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