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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Michael Bürgi
Michael Bürgi
Retail Revolution
Best Buy launches its own in-house media network
Member Exclusive
Media Buying Briefing: As 2022 ushers in a new era of democratization, how will media agencies react?
Member Exclusive
Media Buying Briefing: Engine’s global CEO explains how downsizing led to newfound growth
Strategizing for the Future
The Rundown: UTA buys MediaLink, signaling interest in getting deeper into brand advertising and media
Evolving Agencies
Stagwell Media Network ‘pours gas on the fire’ of its OOH offering via new partnership with Talon Outdoor
Privacy
New research shows consumers’ concerns over data privacy sometimes clash with their actions
Member Exclusive
Media Buying Briefing: Brand safety in digital audio (especially podcasting) gets ‘more surgical’
Evolving Agencies
Horizon Media sells minority stake to two investment firms to fuel further digital, international growth
Strategizing for the Future
‘Catalyst for growth’: GroupM’s Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts
Member Exclusive
Media Buying Briefing: ‘There’s a real strain’ on media agencies as they try to staff up after mediapalooza gains
Evolving Agencies
‘Push back with brilliance’: Jared Belsky explains Acadia’s approach to acquiring other agencies and recruiting clients
Brands in Culture
‘It requires more scrappy thinking’: How cannabis brand Charlotte’s Web approaches media buying and execution
Member Exclusive
Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray
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