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Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: The ANA’s cross-media measurement effort is taking too long say agencies
Business of TV

What’s an eCPM? It’s bad news for linear networks whose inventory got more pricey
Evolving Agencies

The Rundown: Why WPP/Epic Games partnership signals the next level of commitment to prepping for the metaverse
Member Exclusive

Media Buying Briefing: Private equity firms are the new buyers of agencies as M&A market heats up
Future of Measurement

Dueling research on attention metrics shows its importance, but also there is work still to be done
Evolving Agencies

Why it’s important for Known to educate DTC clients (and their CFOs) on understanding the value of brand advertising
Evolving Agencies

The Rundown: Why GroupM’s merging of agencies signals an urge to simplify the portfolio
Member Exclusive

Media Buying Briefing: How holding company media agencies employ clean rooms to secure higher ‘fidelity’
Brands in Culture

Why Fidelity is hiking metaverse position in bid for young investors who may, or may not, be there
Media

As cord-cutting rises, YouTube may be building a bigger base among streamers — but not everyone agrees
Member Exclusive

Media Buying Briefing: Lessons learned from Worldwide Partners’ Agency 2030 Summit
Evolving Agencies

‘The monetization of attention’: How this agency holding company expands regional wins to global work
Future of Measurement

New study reveals large gaps in what consumers think they do online — vs. what they actually do

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