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Kristina Monllos

Kristina Monllos

Agency Culture

‘A lot of responsibility’: With David Droga leading Accenture Interactive, industry observers wonder if a consultancy can be viewed as a ‘creative powerhouse’
Member Exclusive

Marketing Briefing: Marketers rethink CES as in-person activities continue ‘to be a gamble’ with the Omicron variant
Brands in Culture

‘Didn’t want to launch a traditional experiential activation’: How Bombay Sapphire tweaked its approach to experiential marketing this holiday season
Member Exclusive

Marketing Briefing: ‘Skipping steps’: Why advertisers may reconsider responsive, real time advertising post Peloton ad
Brands in Culture

Why Ace Hardware is using PR activations to ‘be disruptive’ and get the attention of millennial DIY-ers
Member Exclusive

Marketing Briefing: Here are the trends marketers and agency execs are thinking about going into 2022
Marketing on Platforms

‘Trying to be where she is’: Why beauty brand targeting women over 40 is still reliant on Facebook
Member Exclusive

Marketing Briefing: Holiday season challenges are ‘the same as last year, if not more amplified’ making it a tricky time for marketers
Brands in Culture

‘Brands have really taken note of this interest’: How Sanctuary is partnering with brands as Gen Z, millennials seek out astrology content
Brands in Culture

‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
Brands in Culture

TV, CTV now the ‘biggest single channel’ of advertising for alcohol delivery service Drizly
Member Exclusive

Marketing Briefing: Marketers are eyeing in-housing once again with 44% of CMOs planning to move more work in-house in 2022
Brands in Culture

‘Word of mouth is the most powerful form of marketing’: How an athletic shoe brand is trying to foster community among its customers

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