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Kimeko McCoy
Kimeko McCoy
Brands in Culture
‘2022 is still a question’: Why in-person events aren’t on the agenda any time soon for Adobe CMO Ann Lewnes
Marketing on Platforms
‘I don’t think their outlook is dire’: Why a return to in-person events hasn’t deterred marketers on Clubhouse
Future of Work
‘The one piece that can’t be done on Zoom’: How one agency converted its main office into a production studio to keep shooting
Brands in Culture
‘Return of travel depends on their success’: How marketers are promoting tourism as Covid vaccination ramps up
Agency Culture
‘Culture is our number one export’: How an Atlanta-based marketing collective is pushing for tangible diversity gains
Agency Culture
‘She’ll do the impossible’: TBWA\Chiat\Day New York’s Nancy Reyes steps into role as CEO
Marketing on Platforms
‘Make the most of the opportunities where they really exist’: Why F’real is dipping into mobile game marketing
Marketing on Platforms
Clubhouse starts monetization, but startups and influencers may beat them to it
Brands in Culture
As more people turn to online shopping, legacy retailer Bed, Bath & Beyond leans into omni-channel digital strategy
Managing Through Crisis
Brands rethink their in-housing plans after tactic was ‘put on ice’ amid pandemic
The Confessions
‘I felt like I was pushed into being a stay-at-home mom’: Confessions of a former ad exec on being fired after becoming a mother
Marketing
‘The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person
Marketing on Platforms
This Gen Z agency ‘eliminates the learning curve’ to connect brands with its generation
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