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Kayleigh Barber

Kayleigh Barber

Publishing in the Platform Era

Social media ‘wild, wild west’: How Harper’s Bazaar follows digital trends to retain its authority in fashion
Publishing in the Platform Era

Bleacher Report’s House of Highlights wants its creator-led challenges to rival live sports
Content & Commerce

‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021
Beyond Ads

‘We shouldn’t have to go on so many first dates’: How Bustle Digital Group is wooing advertisers
Media

For your remote consideration: How Hollywood trades are cashing in on studios vying for awards during coronavirus crisis
Publishing in the Platform Era

How TheSoul Publishing grew revenue via platforms with viral social media life hacks
Beyond Ads

How The Atlantic’s Black history project turned into a 7-figure deal with Salesforce
Beyond Ads

‘Proactive is the path’: Group Nine’s Geoff Schiller on his selling strategy
Subscriptions

Bustle wants to turn its newsletters into an 8-figure business, in part, with a rewards program
Content & Commerce

Why Brit + Co wants to help women create companies to grow its own consumer revenue
Content & Commerce

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores
Beyond Ads

‘Urgency around the community’: How Pop-Up Magazine pivoted to (even more) experimental storytelling
Brands in Culture

Why Front Office Sports and Pepsi are taking a B2B approach to Super Bowl marketing

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