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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kayleigh Barber
Kayleigh Barber
Beyond Ads
BDG’s comedy content studio attracts ad dollars to its parenting vertical
Publishing on the Blockchain
Varias publicaciones esperan que los NFT aumenten los ingresos por eventos, pero la lenta adopción de la tecnología blockchain deja zozobra
Token to Play
Publishers hope NFTs will increase event revenue, but slow adoption of blockchain tech leaves attendees unsure
Token to Play
NFT holders might become the new membership model but could threaten other revenue streams
Token to Play
Crypto enthusiasts want publishers to move into Web3 with DAOs, but it’s not yet a successful business model
Content & Commerce
Why The Wall Street Journal is centering personal finance on its new commerce site Buy Side
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Token to play
Beyond Ads
BuzzFeed boasts confidence in its diversified business seven months after going public
Modern Newsroom
Bustle’s Charlotte Owen is on a mission to turn around Elite Daily
Content & Commerce
‘The juice is not always worth the squeeze’: Publishers evaluate cost-per-click pricing models in their commerce businesses
Publishing on the Blockchain
How ComplexLand gave advertisers a space to play in the metaverse
Subscriptions
A Q&A with Axios’ Sara Kehaulani Goo on bundling newsletters as an audience engagement strategy
Publishing on the Blockchain
The Rundown: How CoinDesk is using crypto tokens for in-person event sponsorship deals
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