The 2023 Notebook
A 12-part editorial series that sets marketers, media buyers and publishers up for a successful 2023.
The overhaul of TV advertising’s upfront model is underway
TV ad buyers and sellers are unlikely to do away with the upfront anytime soon, if ever, but change is coming to advertising’s futures market.
January 6, 2023 • 8 min read
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Marketers forge ahead with metaverse experiments despite murky economy
January 6, 2023 • 6 min read -
TikTok has matured, but there’s still room to experiment
January 5, 2023 • 6 min read -
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Media businesses are slowly getting less white, male-dominated, stats from Condé, WSJ, NYT, others show
January 5, 2023 • 7 min read -
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How much will commerce media grow for media agencies in 2023?
January 4, 2023 • 3 min read -
In graphic detail: the rise of Amazon and Apple in adland
January 3, 2023 • 3 min read -
As metaverse hype subsides, in-game advertising companies are focusing on their gaming roots
January 3, 2023 • 4 min read -
Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative
January 3, 2023 • 5 min read -
Agencies plan to focus on TikTok, among other channels, in 2023
January 2, 2023 • 6 min read -
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