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Kayleigh Barber

Kayleigh Barber

Beyond Ads

The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
Navigating Economic Instability

Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Member Exclusive

Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
Beyond Ads

The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Navigating Economic Instability

Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Subscriptions

Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Member Exclusive

Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
Subscriptions

Axios Pro generated $2 million in 2022 with more than 3K paid subscribers
Member Exclusive

Media Briefing: Some publishers are changing event timelines to appeal to advertisers
Publishing in the Platform Era

How Betches Media is using short form, vertical video to continue growing in 2023
Member Exclusive

Media Briefing: Bloomberg Media bets global expansion, TV and video will help weather the storm
Navigating Economic Instability

How Geoff Schiller is pitching Vice Media Group to the ad market amidst an economic downturn
Publishing in the Platform Era

Vice Media is ready to sell ads on Twitch, starting with Refinery29’s Good Game show

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