Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026

Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports

Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics

As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.

Newsweek is building an AI Mode-like experience to customize homepages for readers

Newsweek is building an AI homepage modeled after Google’s AI Mode to increase engagement and offset declining search referrals.

How AI’s hit to publisher traffic is quietly rewiring media M&A

Publishers’ AI-driven traffic declines are cooling M&A, stalling deals and lowering valuations. Some analysts are optimistic about 2026.

Visa extends its reach into the creator economy’s liquidity crunch

The financial firm is working with creator financial platform Lumanu.

Why Carter’s new CMO wants more emotional, relatable marketing across channels

Carter’s CMO Sarah Crockett joined the company in the summer of 2025 with a goal of doing more realistic, relevant storytelling around childhood and parenting. In an interview with Modern Retail, she shared more about her approach.

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner

Tesco’s client development director, Nick Ashley, talked to Digiday about its latest Upfront, the importance of shopper data, as well as how much its ad business impacts profit margins.

Future of TV Briefing: The creator economy needs a new currency for brand deals

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.

Future of TV Briefing: WTF is IAB Tech Lab’s device attestation tactic to combat CTV ad fraud?

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.

Future of TV Briefing: Streaming subscribers save $16 through bundles

This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity.

Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies

The staffing consultancy moved to acquire performance agency Markacy and creative shop Futureman, adding them to tech platform-turned-agency SketchDeck

OpenAI’s new ChatGPT shopping tool promises ‘in-depth’ research — just not for Amazon products

OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences.

Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026

In this behind-the-scenes look at Digiday’s 2025 Media Agency Report, ad execs discuss how the GDP and international sports could impact 2026 spend and how agencies and their clients are actually applying AI tools.

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit

Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs

WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose

How Black Friday and Cyber Monday could ‘fast track’ OpenAI’s ad plan

The ‘hot dog vs. sandwich’ problem in AI advertising

Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram