Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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Publishers made only 14 percent of revenue from distributed content
January 24, 2017 • 4 min read -
How Bloomberg is fighting to reclaim homepage traffic
January 24, 2017 • 2 min read -
Looking for reach, The Sun fully embraces Instant Articles
January 24, 2017 • 4 min read -
Content mills test whether false domains boost Facebook traffic
January 24, 2017 • 4 min read -
The global state of fake news in 5 charts
January 23, 2017 • 3 min read -
How a football publisher repurposed one event’s worth of video for 4 different platforms
January 19, 2017 • 4 min read -
Bleacher Report CEO: Sites with a casual audience are ‘dead’
January 18, 2017 • 2 min read -
Inside football site Goal’s Instagram Stories strategy
January 17, 2017 • 3 min read -
‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads
January 16, 2017 • 4 min read -
‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads
January 13, 2017 • 3 min read -
How Right Side Broadcasting Network won the Trump press conference
January 12, 2017 • 2 min read -
The Information’s Jessica Lessin: Facebook-media relations will worsen
January 11, 2017 • 4 min read -
All cheese, all the time: Business Insider’s ‘slightly niche’ approach to Facebook
January 11, 2017 • 3 min read