Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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How Business Insider’s distributed brand Insider is diversifying from Facebook
April 18, 2017 • 3 min read -
Best of the week: Facebook’s Instant Articles are falling out of favor with publishers
April 14, 2017 • 2 min read -
Mic’s Cory Haik: ‘Our audience is not a monolith that just wants news’
April 12, 2017 • 3 min read -
With 40 in sales, Snapchat is building its UK ad business
April 12, 2017 • 3 min read -
Facebook faces increased publisher resistance to Instant Articles
April 11, 2017 • 4 min read -
Mashable’s Pete Cashmore: Snapchat is the future of cable TV
April 6, 2017 • 3 min read -
The Telegraph gets 1 million monthly readers from Google Play Newsstand
April 4, 2017 • 3 min read -
In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash
April 4, 2017 • 5 min read -
‘Grasping at straws’: Buyers say Twitter’s new pre-rolls won’t scale
March 29, 2017 • 3 min read -
How British Vogue used Instagram Stories to gain a million followers in one year
March 27, 2017 • 4 min read -
How News UK spreads branded content across platforms
March 24, 2017 • 3 min read