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Future of Measurement
Brands in Culture
Omnicom Media Group tracks shifting consumer priorities with new sentiment tool
October 18, 2022
Digiday Media Buying Summit
Media Buying Summit Day 3: Data clean rooms, transparency and future-proofing brands in a cookieless world
October 17, 2022
Business of TV
Dentsu, Comscore partnership set to boost local TV measurement with advanced analytics
September 22, 2022
Evolving Agencies
Agency offers up new optimization tool as auto advertisers seek the right balance of spend
August 5, 2022
Future of Measurement
As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool
August 3, 2022
Future of Measurement
How Geopath is trying to capitalize on OOH’s moment in the sun by updating and aligning industry measurement
July 28, 2022
Future of Measurement
Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability
June 3, 2022
Future of Measurement
Dueling research on attention metrics shows its importance, but also there is work still to be done
April 29, 2022
Future of Measurement
New study reveals large gaps in what consumers think they do online — vs. what they actually do
April 12, 2022
WTF Series
WTF is the difference between measurement and currency?
March 21, 2022
Future of Measurement
How one data solutions startup wants to simplify the complex world of data sets across platforms
March 3, 2022
Future of Measurement
Omnicom’s Annalect lands exclusive access to a massive trove of consumer card-purchase information
February 25, 2022
Future of Measurement
Overheard at IAB’s ALM: Omnichannel’s challenges seem to outweigh its potential
February 9, 2022
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