How advanced is advanced TV?
About 18 months ago, TV and streaming ad buyers and sellers were wondering how the pandemic and its impacts would reshape the market. Hear from Tim Peterson and Nicole Whitesel, evp of advanced tv [...]
As the streaming landscape has widened to encompass more targeting options than linear TV, the way in which these efforts are evaluated and measured has changed. In this session, hear from an agency exec as they discuss to what extent the industry has moved away from the traditional age-and-gender-evaluations, the state of cross-platform measurement and attribution, how technologies like ACR factor in and what work still needs to be done.
About 18 months ago, TV and streaming ad buyers and sellers were wondering how the pandemic and its impacts would reshape the market. Hear from Tim Peterson and Nicole Whitesel, evp of advanced tv [...]
It is a time of convergence and new opportunities. Advertisers have never had the ability to test their TV content as nimbly as they now are able with connected TV. Brand and performance marketing [...]
With cookies no longer being a reliable way to target CTV audiences at scale, advertisers must look at other avenues to efficiently connect with their customers. Join us as we discuss the present [...]
Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement [...]
The promise of programmatic buying is to streamline the ad sales process. And that proves out — to a point. But when it comes to buying ads on streaming services — and especially when adding [...]
It’s hard to talk about the social video space without focusing on the short-form vertical video format. And it’s hard to focus on the short-form vertical video format without an eye to the [...]
Advertisers are seemingly swimming in streaming ad inventory. Netflix has finally joined the ad-supported streaming landscape, and so has Disney+. And yes, advertisers are awash in streaming ad [...]
The TV ad market has been on the verge of a tipping point for years. Traditional TV reach has been eroding, and ad-supported streaming viewership has been growing — and the ever-present question [...]
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
In this fireside chat, Mike Fisher and Todd Goldberg discuss what agencies can do to accelerate the path to transparency and precise targeting in [...]
Consumers are watching FAST content like never before—and signs don’t point to viewer adoption slowing. In this session, you’ll hear from Samsung TV Plus’ Stefanie Zuroff on what FAST content [...]
Digital advertising’s data-driven, audience-based approach is overtaking TV and streaming. In this session, hear from Dick Wechsler, CEO of Lockard & Wechsler Direct as he speaks to how [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]
Marketers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More [...]
Marketers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. More [...]