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Future of Measurement
Digiday Media Buying Summit
Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
October 5, 2023
Future of Measurement
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
September 28, 2023
Future of Measurement
How agencies are measuring impact for brands beyond the classic core metrics
September 13, 2023
Future of Measurement
How ad tech’s measurement titans are pivoting to attention and activation
August 10, 2023
Member Exclusive
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023
Future of Measurement
The Media Rating Council is angling for better clarity in an era of compounding complexity
August 4, 2023
Future of Measurement
CreatorIQ develops metrics showing the return on influencer marketing
July 12, 2023
Future of Measurement
How animated creative ad formats could yield stronger attention, recall metrics
June 30, 2023
Member Exclusive
Digiday+ Research Briefing: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
June 15, 2023
Member Exclusive
Digiday+ Research: Nearly two-thirds of publishers think they will lose when the third-party cookie dies
June 8, 2023
Member Exclusive
Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race
June 5, 2023
Member Exclusive
Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies
June 1, 2023
Future of Measurement
Brand, agency execs speak out on Google’s latest cookie-killing plan and cookieless identifier challenges
May 29, 2023
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