Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Commerce content has become an increasingly effective strategy and business model for publishers — a lucrative form of content that consumers trust, a strategic partnership between media and brands resulting in editorial content that creates a unique shopping experience for consumers. Common types include product reviews, roundups, listicles and product launch coverage, but always in an editorial voice and upholding the publisher’s values and standards. Publishers are monetizing commerce content via affiliate links, earning commissions when they drive a conversion.
To accompany the recent State of the Industry report from Digiday and impact.com, which examines how publishers leverage commerce content as an effective revenue stream and the roles they are building for it in the future, Digday surveyed 60 publishers. The video below highlights what they had to say. As publishers work with brands and agencies to grow commerce content, they’re overcoming new challenges and embracing solutions and partnerships that are helping them secure new business and drive substantial revenue.
Watch this video to see:
- The expanding role of commerce content in publisher revenue and budgets
- Why product reviews are still the mainstay of commerce content
- The challenges publishers are facing as commerce content grows
- How partnerships and technology are shifting to address expanding publisher needs
Sponsored by impact.com
More from Digiday
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
Ad position: web_bfu