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The Programmatic Publisher
The New York Times has folded its programmatic sales team into its larger ad sales org
March 7, 2018
Publishing in the Platform Era
Collateral damage from Facebook’s news-feed changes begins to pile up
March 7, 2018
Publishing in the Platform Era
Hearst now has both Seventeen and Cosmo on up-and-coming app Musical.ly
March 7, 2018
Subscriptions
The Economist’s subscriber base is 70 percent male, and it’s trying to change that
March 7, 2018
Publishing in the Platform Era
In the new issue of Digiday magazine, ‘game over’ for Facebook and media
March 7, 2018
Media
At London ad conference, marketers continue digital media critiques
March 7, 2018
Glossy
Bustle Digital Group ventures into streetwear with female-focused video series
March 6, 2018
Publishing in the Platform Era
‘Facebook or bust’: Facebook publisher Attn stands its ground after news-feed change
March 6, 2018
The Programmatic Publisher
Le Monde’s culling of vendors and ad slots doubles video ad CPMs
March 6, 2018
Beyond Ads
What Trinity Mirror’s consolidation signals about the UK news industry
March 6, 2018
Content & Commerce
Streetwear publisher Highsnobiety plans to make e-commerce 30 percent of its revenue
March 5, 2018
Subscriptions
How Hearst Newspapers changes its paywall to drive reader loyalty
March 5, 2018
Marketing on Platforms
Facebook pitches brand-safe video ad buys for $750,000, but lack of control irks buyers
March 5, 2018
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