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Media Buying
Generative AI
Adobe debuts new icon as a ‘nutrition label’ for generative AI content
October 11, 2023
Member Exclusive
Media Buying Briefing: What the Media Buying Summit revealed about agencies’ main pain points
October 9, 2023
Digiday Media Buying Summit
Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers
October 6, 2023
Marketing on Platforms
Media experts argue social media is no search rival in the DoJ’s antitrust tussle with Google
October 6, 2023
Digiday Media Buying Summit
Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs
October 5, 2023
Member Exclusive
Research Briefing: Media agencies are cautiously optimistic about 2024 client spending
October 5, 2023
Member Exclusive
Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact
October 4, 2023
Strategizing for the Future
GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout
October 3, 2023
Evolving Agencies
As $12 billion 2024 political spending cycle nears, Stagwell partners with RealClearPolitics
October 2, 2023
Member Exclusive
Media Buying Briefing: Here are five areas affecting agencies we’ll discuss at the Media Buying Summit
October 2, 2023
Retail Revolution
Albertsons’ Argyilan on why retail media needs to standardize measurement, industry terminology
September 29, 2023
Future of Measurement
Influencer agency adopts brand lift metrics across campaigns to address measurement challenges
September 28, 2023
Audio Anywhere
How attention metrics is tuning into audio investments
September 27, 2023
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