Media Buying
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GroupM is in the trough of the business cycle — when will it reach the crest again?
November 6, 2023 • 7 min read -
AI Briefing: Here is how a startup named after a Black inventor is addressing AI’s racial bias
November 6, 2023 • 5 min read -
New startup hopes to tap into both the AI boom and creator economy
November 3, 2023 • 4 min read -
Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024
November 2, 2023 • 4 min read -
As Waze absorbs into Google’s maps unit, 4screen sees a chance to grab the in-car ad steering wheel
November 2, 2023 • 3 min read -
How global agency group Dept has used its B Corp status as a differentiator
November 1, 2023 • 4 min read -
Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model
October 30, 2023 • 7 min read -
AI Briefing: More companies are advertising AI as spending picks up
October 30, 2023 • 6 min read -
Ad-tech firms and political agencies prepare for another year of spending heavily on CTV
October 27, 2023 • 4 min read -
Pixability looks to boost media investments for diverse YouTube creators
October 27, 2023 • 3 min read -
Sometimes agencies need an agency — rather, a media execution partner — to get the job done
October 26, 2023 • 3 min read -
Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
October 23, 2023 • 8 min read