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Brands in Culture
How Zola is boosting its OOH spending in New York for ‘engagement season’
December 8, 2022
Life Beyond the Cookie
Acxiom’s CEO on why everything’s an ad network now, and what that means
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Brands in Culture
Florist brand uses video to connect with families during the holiday season
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The Creator Economy
Why this luxury hotel chain bets on user generated content’s ‘power of the people’
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Gaming & Esports
Is the future of metaverse advertising cross-platform activations?
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Marketing on Platforms
Whisper it: some advertisers still like Elon Musk’s Twitter
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Member Exclusive
Marketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms
December 6, 2022
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Digiday+ Research: Brands won’t cut ad spend until 2023, but they will shift from branding to direct response
December 6, 2022
Navigating Economic Instability
‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags
December 6, 2022
Business of TV
WTF is the difference between in-stream and out-stream video ads?
December 5, 2022
Brands in Culture
David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors
December 5, 2022
Marketing on Platforms
Why a feminine wellness brand is prioritizing its organic social media strategy
December 5, 2022
Brands in Culture
Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z
December 5, 2022
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