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Marketing
Modern Retail
Nearly a billion-dollar brand, Athleta is ramping up its marketing spending
August 1, 2019
Marketing on Platforms
How China’s Baidu works with Snap, Pinterest and Reddit on ad sales
July 31, 2019
Retail Revolution
P&G is investing in new categories and product innovation as Gillette falters
July 31, 2019
Marketing on Platforms
‘No keywords’: Media buyers are testing Facebook’s search ads product
July 30, 2019
Modern Retail
Inside Nuuly, Urban Outfitters’ attempt to take on the rental clothing market
July 30, 2019
Marketing on Platforms
Streetwear subscription company ThreadBeast is now spending half its media budget on Instagram
July 30, 2019
Marketing
‘Everything is political’: As Ogilvy internal turmoil continues, agencies grapple with a new market reality
July 29, 2019
The Confessions
Confessions of a young digital marketer: ‘Nobody wants to rock the boat’
July 29, 2019
Marketing
Facebook advertisers continue to shift ad spending to Instagram Stories
July 26, 2019
Marketing on Platforms
Inside Chipotle’s TikTok strategy
July 26, 2019
Modern Retail
Cheatsheet: Amazon attributes second-quarter sales growth to one-day Prime shipping
July 25, 2019
Member Exclusive
The Rundown: With subscriptions on the rise, newsrooms (mostly) get on board
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Brands in Culture
Foot Locker’s Jed Berger: ‘The marketing industry is in for an evolution’
July 25, 2019
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