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Marketing
The Confessions
Confessions: Inside a marketing executive’s ‘intimate, complicated’ relationship with AI
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Beyond Ads
Tariff whiplash throws a wrench in brands’ supply chain diversification plans
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Marketing on Platforms
‘It’s the worst execution I’ve seen’: Confessions of a marketer on pulling every client off Google’s PMax
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Member Exclusive
CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
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Navigating Economic Instability
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Marketing on Platforms
X’s automated ad vision left advertisers underwhelmed
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Marketing in Sports
Dentsu’s latest deal signals rising holdco interest in NIL creators
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Navigating Economic Instability
Tariff-hit brands cut back on customer service reps and turn to AI chatbots to cut costs
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Marketing on Platforms
Meta’s Superintelligence Labs is already becoming part of the pitch to marketers
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Evolving Agencies
As AI alters cost of creative, indie agencies review how they charge clients
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The Programmatic Marketer
The Trade Desk shares plunge after posting Q2 revenues of $694 million
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Retail Revolution
Sunglass Hut sees a lift in store traffic after running CTV ads
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Navigating Economic Instability
Why marketers aren’t panicking in face of the latest tariff pressures (yet)
August 7, 2025
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