British party leaders flock to Snapchat to drum up youth vote ahead of election

Snapchat has created an Our Story in its Discover section for British political party leaders to answer questions from the app’s 10 million daily users in the U.K. ahead of the June 8 general election.

Prime Minister Theresa May, Labour leader Jeremy Corbyn, Tim Farron of the Liberal Democrats and Green Party co-leaders Caroline Lucas and Jonathan Bartley will take questions from Snapchat users until 9:15 p.m. British summer time today.

So far, questions including “How will you make the U.K. competitive for exports in the wake of Brexit?” have been posed to May, while Corbyn has fielded questions on what makes him the right choice to lead Britain through Brexit.

Each party leader has also released a snap of their manifesto summaries in the Discover channel, which is called “General Election: Our Story.” The Tories’ snap pledges to increase school budgets by £3 billion ($4 billion) by 2022 and NHS spending by £8 billion ($10.3 billion) per year by 2023. Labour’s snap focuses on not limiting immigration, and both the Liberal Democrats and Green Party snaps pledge to give voters a second referendum on the Brexit deal.

Users can ask questions via video or messages, and questions will be selected for answering by Snapchat’s London-based Our Stories team, which is similar to how Snapchat worked with France’s presidential candidates before the May election there. The questions are then relayed to the candidates, who give video responses. The candidates are interspersing their Q&As with footage of them canvassing.

Like its U.S. counterpart, Snapchat’s Discover feature in the U.K. is heavy on entertainment news, but the social platform has made a concerted push into political coverage in the U.K. lately. It’s published Brexit-related Stories, partnered with the Electoral Commission a few weeks ago to launch a geofilter to push voter registration. There will be an Our Story featuring snaps submitted by Snapchatters around the U.K. And as it did in France last month, Snapchat will have other election-related features go live before and on election day itself.

 

https://staging.digiday.com/?p=239410

More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.