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Gaming & Esports
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
December 2, 2022
Content & Commerce
What these latest consumer affinity trends tell us about marketing in 2023
December 2, 2022
Marketing on Platforms
Sam’s Club wants to ‘broaden awareness’ in cinemas with a faux-movie trailer starring Kevin Hart
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Marketing on Platforms
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
December 1, 2022
Gaming & Esports
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
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Navigating Economic Instability
‘Time to go on the offense’: In a choppy ad tech M&A market, strategic investors eye deals
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Digiday+ Research: 60% of brands, retailers say holiday revenue will increase this year — slightly
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Brands in Culture
Why Spotify makes Wrapped its annual marketing moment
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Brands in Culture
A look at Coke’s World Cup marketing strategy with senior marketing exec Javier Meza
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Future of TV Briefing: TikTok’s other creator monetization program
November 30, 2022
Marketing on Platforms
How Philadelphia Cream Cheese is finding its place on Reddit
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Brands in Culture
Why Tractor Supply Company made its TV ad to look like TikTok
November 30, 2022
Navigating Economic Instability
As purpose-driven ads face challenges this holiday, could podcasting provide a lift?
November 30, 2022
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