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Marketing on Platforms
As TikTok becomes a search engine, big ticket retailers, including car dealerships, reap the benefits
March 17, 2023
Gaming & Esports
Mastercard charts a path to becoming the metaverse’s default payment network
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Beyond Ads
Using TikTok creators as a marketing tool, Panera Bread tries to rise buzz with millennials, Gen Z
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Brands in Culture
Slack shifts brand marketing efforts from ‘always on’ paid media to tentpole events like SXSW and Dreamforce
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Marketing
ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness
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Gaming & Esports
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Marketing on Platforms
Pinterest’s quiet battle for ad dollars is getting louder
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The Confessions
Confessions of a social media entrepreneur on the pressure to constantly create content
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The Programmatic Marketer
Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech
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Marketing on Platforms
YouTube Shorts ad payouts to creators highlights deeper monetization woes
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Marketing Briefing: With all eyes on the Silicon Valley Bank collapse, marketers and agency execs assess their risks
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Gaming & Esports
As sponsors flee esports, teams are hiring women gamers to keep brands interested
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WTF Series
WTF is the Justice Department’s ad tech antitrust case against Google?
March 13, 2023
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