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Marketing
Navigating Economic Instability
Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals
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Zero-click Future
Amid search wars, Google touts YouTube, display inventory to advertisers
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Future of Marketing Briefing: The agentic turn inside programmatic advertising
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For the agentic-curious: WTF is the Agentic RTB Framework?
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The Creator Economy
Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
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Evolving Agencies
As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
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Brands in Culture
How Delish’s Joanna Saltz built a sizzling brand and hot career in a fickle industry
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Marketing on Platforms
Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
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AI Revenue Generation
Where agencies add value in Amazon’s AI agent-led ad system
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The Programmatic Marketer
Amazon rebuilds its ad machine for the mass market
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Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
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The Creator Economy
Why AI and synthetic social aren’t driving up creator value — yet
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Marketing in Sports
Behind Unilever’s creator and social strategy for next year’s World Cup
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