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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Marketing
The Creator Economy
Advertisers start placing paid media behind influencer content for lower CPMs
October 19, 2017
Retail Revolution
Overstock.com is launching a self-serve platform for brands
October 19, 2017
Glossy
‘Sandwiching’: How to outsmart Instagram’s algorithm to drive engagement
October 19, 2017
Marketing on Platforms
Inside Gold’s Gym’s new personal fitness app
October 18, 2017
Retail Revolution
How WPP’s Triad Media is turning retailers into ad sellers
October 18, 2017
Going Global
The challenges US agencies face with Chinese clients
October 18, 2017
Glossy
Influencers beat out brands as early adopters of Instagram polling
October 18, 2017
Marketing
Why Amazon ditched its affiliate store feature
October 17, 2017
Agency Culture
Outsourcing giant Wipro has a $450 million agency
October 17, 2017
Marketing
From new-car scents to splurge alerts: How Ally differentiates on experience
October 17, 2017
Glossy
Theory 2.0: Theory’s second act is a direct-to-consumer pivot
October 17, 2017
Marketing
How Amazon is using training programs to target ad buyers
October 16, 2017
Glossy
‘I plan to put Zara out of business’: Why fast fashion is Rent the Runway’s biggest foe
October 16, 2017
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