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Marketing
Marketing on Platforms
Ad dollars stay the course on TikTok, ban or no ban
May 6, 2025
Equality and Opportunity
Why the 4A’s is broadening two of its diversity initiatives to be ‘more inclusive’
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Member Exclusive
Marketing Briefing: Check in with marketers after the first 100 days of President Trump’s policies
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Evolving Agencies
After tough 2024 and a Q1 revenue fall, what do clients want from GroupM?
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Brands in Culture
Travel and tourism marketers are ‘keeping a pulse’ on declining visits, and tweaking messaging in a chaotic climate
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Generative AI
In Graphic Detail: How AI is changing search and advertising
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Data Regulation
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Navigating Economic Instability
Why some creators are returning to traditional jobs and side hustles as brand deals slow
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Digiday @ Possible
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Managing Through Crisis
The case for and against… advertising through the trade war
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The Programmatic Marketer
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Marketing in Sports
PwC’s Formula One-aided brand refresh hints at ‘safe harbor’ of live sports amid a potential economic crisis
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Digiday @ Possible
With 600 million monthly active users, X’s Linda Yaccarino doubles down on dismissing journalism
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