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Marketing
Marketing on Platforms
Ad tech’s IPO dreams are stirring again – MNTN just made them look a bit more real
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Navigating Economic Instability
Q2 brought calm, but not confidence as CMOs spend with caution
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Retail Revolution
Mythbusters: Retail media networks aren’t immune to the pitfalls of programmatic media buying
May 27, 2025
Generative AI
How Google is adapting its traditional search ads for AI Mode and AI Overviews, with Google’s Dan Taylor
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Retail Revolution
Lowe’s Media Network eyes incrementality amid marketer budget pressures
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Generative AI
OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads
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Strategizing for the Future
Danone takes cues from pharma marketing as GLP-1 changes American appetites
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Navigating Economic Instability
Parent co. of TJ Maxx, Marshalls brushes off tariff concerns with ‘plenty of merchandise’
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Member Exclusive
Digiday+ Research: Marketers plan less upfront spending this year
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Evolving Agencies
Coca-Cola grants vote of confidence to WPP with Open X renewal
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Navigating Economic Instability
Why electric vehicle brand Rivian is thinking long-term amid economic uncertainty
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Business of TV
Pharma marketers weigh economy and chance of TV ad ban during upfronts season
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WTF Series
WTF just happened to the IAB Europe’s TCF — and what does it mean for targeted ads in the EU?
May 20, 2025
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