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Marketing
Brands in Culture
Why Oatly’s marketers prefer cultural signals to focus groups
June 4, 2025
Marketing on Platforms
TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
June 3, 2025
Digiday @ Cannes
‘A conscious decision’: Agencies still choose to go to Cannes amid economic uncertainty
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Retail Media Rewritten
Ad revenue grows at Target as Roundel stays insulated from broader retailer struggles
June 2, 2025
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Pitch deck: Here’s how Amazon has been selling its DSP so far this year
May 30, 2025
Marketing in Sports
Amid sports marketing’s gold rush, some brands are targeting niche fan communities
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Retail Revolution
Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer
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Agency Culture
The Rundown: What Droga’s move at Accenture Song means for a creative group in flux
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Digiday+ Presents: Ask Our Editors on Google trial outcomes, M&A activity
May 30, 2025
Managing Through Crisis
In-house agencies navigate a new phase of purpose and pressure
May 29, 2025
Marketing
Perplexity has offered ads for half a year — marketers already want scale
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The Creator Economy
How creator marketing has become key to Mastercard’s culture-hacking strategy
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CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
May 28, 2025
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