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Marketing
Gaming & Esports
How Twitch lost its grip on, and way with, the streaming community
April 3, 2023
Marketing on Platforms
TikTok discourse exposes need for U.S. federal privacy legislation
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Marketing on Platforms
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
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Strategizing for the Future
Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
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The Creator Economy
Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
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Member Exclusive
Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)
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Marketing on Platforms
Why DOOH is a big draw for startups and direct response marketers
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Gaming & Esports
‘I hate advertising in games’: Q&A with Epic Games’ Tim Sweeney and Saxs Persson on the future of Fortnite, Unreal Engine
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Marketing on Platforms
Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn’t one of them
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Audio Anywhere
With podcast advertising maturing, more mainstream brands want in on growth
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Member Exclusive
Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
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Marketing on Platforms
As its future hangs in the balance, TikTok tries to keep advertisers on its side
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Gaming & Esports
How gaming organization OTK strikes a balance between creator-ownership and more traditional executive experience
March 27, 2023
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