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Tim Peterson

Tim Peterson

Member Exclusive

‘Improving your ability to cancel’: How advertisers have back-loaded flexibility into their upfront deals
Publishing in the Platform Era

‘Context really matters again’: How BuzzFeed’s HuffPost acquisition can help the combined company’s ad sales pitch
Member Exclusive

‘I don’t know if it’s ever going to die’: Advertisers grapple with the GRP’s grip on the TV and streaming ad market
Programming & Production

‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020
Business of TV

How YouTube is working to focus advertisers’ attentions on its connected TV inventory
Member Exclusive

‘We get nothing’: Media companies want more detailed audience, revenue breakdowns from free, ad-supported streaming TV platforms
Business of TV

‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform
Future of TV

‘A different atmosphere than couple months ago’: How the Instagram-TikTok rivalry for creators has cooled
Publishing in the Platform Era

‘A full-fledged cross-platform brand’: How BuzzFeed is expanding its Black vertical Cocoa Butter to YouTube, email
Member Exclusive

TV networks cut costs to confront shrinking profits amid streaming shift
Business of TV

How advertisers are evaluating YouTube’s rising connected TV viewership
Programming & Production

YouTube creators are seeing connected TV’s viewership share increase
Member Exclusive

Digital publishers hunt for home on connected TV

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