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Seb Joseph

Seb Joseph

The Programmatic Marketer

Vodafone revives plan to bring programmatic in-house
Member Exclusive

‘A single source of truth is key’: Inside Unilever’s plan for blockchain
Marketing on Platforms

Snapchat is becoming an outlet for video ad budgets
WTF Series

WTF is a custom bidding algorithm?
Marketing on Platforms

The Chicago Bulls enlist their mascot for TikTok
Data Regulation

UK regulator ICO is suddenly everywhere and anywhere with warnings for ad tech
Member Exclusive

Pitch deck: Inside Samsung’s connected-TV ads push in Europe
The Confessions

‘I can’t see how my ads work if I can’t target people’: Confessions of a marketer
The Programmatic Marketer

‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead
The Programmatic Marketer

Supply-side platforms want to deal with advertisers directly
Member Exclusive

How ad tech is adapting to the pivot to privacy
The Programmatic Marketer

‘Viewability is the starting point’: Asics tests attention metrics for ads
Media

Once billed as the future of GroupM, mPlatform fades into the background

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