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Michael Bürgi

Michael Bürgi

Michael Bürgi

Life Beyond the Cookie

Omnicom Media Group formally endorses UID 2.0 in a bid to move the post-cookie future forward
Equality and Opportunity

Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media
Member Exclusive

Media Buying Briefing: Known builds clients an ‘Iron Man suit’ made of data science and creativity to supercharge campaigns
Member Exclusive

Media Buying Briefing: Buyers insist they ‘can’t let this happen again’ after an insane upfront
Brands in Culture

Horizon Media launches new behavioral science and economics practice under its WHY group
Member Exclusive

Media Buying Briefing: Agency holding companies are busy trying to advance DE&I efforts, but take divergent paths to get there
Marketing on Platforms

Single-source panel measurement is key to optimizing social media planning, says DISQO report
Business of TV

The TV upfront marketplace is moving along at breakneck speed, and eye-popping ad-rate increases
Member Exclusive

Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands
Brands in Culture

ANA’s new index to gauge brands’ social responses leaves agencies feeling as if they’re already ahead of the issue
Member Exclusive

Media Buying Briefing: Agencies pay sizable increases to secure time in a limited-inventory upfront marketplace
Member Exclusive

Media Buying Briefing: Mindshare’s Amanda Richman believes agencies ‘need to move faster than consumers’
Brands in Culture

Increasingly cynical consumers are tired of brand pretense, Havas’ latest Meaningful Brands survey finds

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