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Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands
Evolving Agencies

‘Get their voice out there’: How one agency entrepreneur created opportunities for other women and people of color
Evolving Agencies

Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Member Exclusive

Media Buying Briefing: How buyers see Q4 scatter activity affecting 2022 spending across TV and digital
Evolving Agencies

As a global media consultancy enters the U.S., an American agency network expands its overseas presence
Member Exclusive

Media Buying Briefing: ‘Learn fast in order to act faster’: Q&A with Omnicom Media Group’s new global CEO Florian Adamski
Evolving Agencies

The Rundown: What media agency execs privately think about Meta/Facebook as a billion dollar ‘deaf to give-and-take’ client
Brand Safety

The ‘reliability and quality’ of news content plays a significant role in achieving brand safety, new study finds
Evolving Agencies

The Rundown: Omnicom elevates media-side exec to No. 2 position — and a domino effect of promotion follows
Member Exclusive

Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it
Data Regulation

‘A fundamental failure of a national privacy law’: Acxiom CEO on what’s needed to get data back on track
Member Exclusive

Media Buying Briefing: DE&I measurement ‘is a bullshit fix,’ and other takeaways from Digiday’s Media Buying Summit
Brand Safety

Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative

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