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Michael Bürgi

Michael Bürgi

Michael Bürgi

Member Exclusive

Media Buying Briefing: Which media will buyers turn to in a soft local market in 2023?
Business of TV

A new entrant in the data-driven linear TV measurement space aims to fill a gap left by Microsoft’s Xandr
Brands in Culture

Dmexco co-founder explains the thinking behind the new Possible conference on marketing, advertising, tech & culture
Evolving Agencies

Dentsu’s management restructure boosts U.S. execs while reinforcing Japanese roots
Member Exclusive

Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs
Retail Revolution

Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers
Member Exclusive

Media Buying Briefing: Media.Monks’ Melissa Wisehart on clients, compensation and procurement
Strategizing for the Future

Are chief digital officers leapfrogging the rest of the C-suite to the corner office? Just maybe
Brands in Culture

Brands, want better purchase intent? Advertise on media that share your values
Member Exclusive

Media Buying Briefing: Rebundling takes on differing forms, driven by consumer and media changes
Evolving Agencies

How media agency Novus turned its hyper-local print expertise toward digital
Evolving Agencies

Publicis reports strong Q3 earnings — when will it feel a recessionary pinch, if ever?
Brands in Culture

Omnicom Media Group tracks shifting consumer priorities with new sentiment tool

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