Digiday+ Media Buying Briefing
Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies
The arrival of Lionel Messi to Major League Soccer’s Inter Miami team has injected a thrill and excitement into soccer not seen since Pelé joined the NASL’s Cosmos in 1975.
August 14, 2023 • 6 min read
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Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
August 7, 2023 • 7 min read -
Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up
July 24, 2023 • 7 min read -
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Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023 • 6 min read -
Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put
June 26, 2023 • 6 min read -
Media Buying Briefing: What is, and should be, talked about at Cannes Lions this year
June 19, 2023 • 6 min read -
Media Buying Briefing: Debating the value of open-exchange programmatic vs. PMPs
June 12, 2023 • 7 min read -
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Media Buying Briefing: Another report calls for changes to the grueling pitch process
May 29, 2023 • 7 min read -
Media Buying Briefing: What if ChatGPT could replace a media planner?
May 22, 2023 • 7 min read -
Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace
May 15, 2023 • 7 min read -
Media Buying Briefing: Forrester offers solutions to a very flawed pitch process
May 8, 2023 • 6 min read