Digiday+ Media Buying Briefing
The Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET.
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?
April 22, 2024 • 8 min read
Featured
Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI
February 5, 2024 • 7 min read
Media Buying Briefing: Here are five media agency trends to watch in 2024
December 18, 2023 • 6 min read
Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
October 23, 2023 • 8 min read
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Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
April 15, 2024 • 7 min read -
Media Buying Briefing: The upfront season! Can’t live with ’em, can’t so easily change ’em
April 8, 2024 • 6 min read -
Q&A: How attention, search and recall are creating more effective video ad metrics
9 hours ago • 4 min read -
Media Buying Briefing: Media agency investment execs weigh in on Amazon’s ad-supported tier
April 1, 2024 • 6 min read -
Media Buying Briefing: Why sports investment is a lot more complex than it used to be
March 25, 2024 • 7 min read -
Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned
March 18, 2024 • 6 min read -
Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives
March 11, 2024 • 7 min read -
Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
March 4, 2024 • 6 min read -
Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week
February 26, 2024 • 6 min read -
Media Buying Briefing: Agencies’ AI efforts lead to aliens and Whoppers
February 19, 2024 • 8 min read -
Media Buying Briefing: What holding companies’ 2023 earnings (so far) tell us about their future
February 12, 2024 • 6 min read -
Media Buying Briefing: How the holding companies are taking differing approaches to rolling out gen AI
February 5, 2024 • 7 min read -
Media Buying Briefing: Exploring the many ways creative and media are coming back together
January 22, 2024 • 7 min read