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Max Willens

Max Willens

Publishing in the Platform Era

Publishers have begun to find success selling brands on Instagram TV
Content & Commerce

New York Media is bringing The Strategist to the UK
Subscriptions

Sports publishers use fantasy frenzy to drive subscriptions
Subscriptions

‘We’re really confident in our differentiation’: Atlantic President Michael Finnegan discusses its long-awaited paywall
Audio Anywhere

Entercom is buying Mike Francesa’s paid app and dropping the paywall
Publishing in the Platform Era

‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies
Content & Commerce

Publishers are changing page templates for shopping content pages
Beyond Ads

PopSugar’s new direct revenue play is a marketplace for workout tutorials
Publishing in the Platform Era

Elite Daily’s Snapchat story was watched by 20m users last month
Publishing in the Platform Era

With Tumblr acquisition, Automattic gets a chance to win more brands’ business
Future of TV

Once dominant, Amazon-owned gaming platform Twitch has more competition and more problems
Content & Commerce

‘They revel in keeping it messy’: Amazon’s Onsite Associates program is rewarding, but risky for publishers
Audio Anywhere

How radio and audio giants are trying to solve podcasting’s discoverability problem

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