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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
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Equality and Opportunity
As agencies recognize Juneteenth, Black employees say commitment to change has to go beyond a day off
Marketing on Platforms
‘Nothing typical about this year’s political ad market’: As crises continue forecasts predict higher than ever political ad spending
Marketing
‘Christmas came early’: For some direct-to-consumer brands spending more on ads during Q2 proved opportune
Member Exclusive
‘Never given a clear path forward’: Black employees say it’s hard to get to middle management at agencies
Equality and Opportunity
‘Silence is tantamount to complicity’: Why R/GA’s Twitter account is calling out police brutality and systemic racism
Equality and Opportunity
‘The pressure is on’: Black employees demand change at agencies where ‘white culture’ has been dominant
Equality and Opportunity
‘We want people to feel included’: Verizon CMO Diego Scotti on the importance of equality in hiring
Member Exclusive
‘It has to start from the top’: Agencies are forced to consider their own diversity and inclusion shortcomings
Managing Through Crisis
‘You’re not going to get it all right’: IBM CMO Michelle Peluso on managing through a crisis
Equality and Opportunity
‘Stand for something’: As protests continue, tone-deaf influencer marketing is in the spotlight
The Confessions
‘There isn’t a talent pipeline problem’: Confessions of a black advertising exec
Member Exclusive
‘Our job is to sell’: Marketers, moving past coronavirus response, return to selling products
Marketing
‘We lose track of time’: How agencies are helping employees with mental health issues now
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