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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
Marketing on Platforms
‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok
Member Exclusive
‘Like being conned’: Agency employees say that fake job listings are making the already difficult job market even harder
Content & Commerce
‘Let’s put it out in the world’: Why Code and Theory is creating its own thought leadership publication, Decode
Member Exclusive
‘You can’t just cut a little bit’: Why this moment could force agencies to accelerate necessary changes to their business models
Marketing on Platforms
‘We knew it would impact our business negatively’: How joining the Facebook boycott affected one small advertiser
Content & Commerce
‘Exceeded our marketers readiness’: As e-commerce growth accelerates, Dentsu is adding a new practice to meet the demand
Marketing on Platforms
‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott
Managing Through Crisis
Nobody in elevators, fewer gag lines: How an agency is remaking its ads to fit the coronavirus era
Member Exclusive
‘People have to be more aware of bullshitters’: Why there’s a push for more realism in advertising now
Marketing
‘My mind is opened to different possibilities now’: 5 ways agency work will change going forward
Marketing
‘Weddings are starting to resume’: Why Zola ads are returning to streaming and TV
The Confessions
‘Really terrifying’: Confessions of creative laid off due to coronavirus cuts on what the job hunt is like now
Marketing
‘This is an opportune time’: Why remote work could help agencies hire and support more diverse talent
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