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Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

‘It’s where our key customers are’: Why a DTC shoe brand spends big on Instagram and Facebook
Marketing

‘This Delta situation has humbled everyone in the live industry’: How experiential marketers are navigating a new wave of COVID-19 cases
Brands in Culture

‘Every brand has a purpose’: A collective of women’s health brands rally against Texas’ new abortion law
Privacy

Cheat Sheet: Why email marketers are calling Apple’s iOS 15 update ‘a proverbial nail in the coffin’
Marketing on Platforms

‘Everything will be home-centric’: How Walmart is using interior design to tap into TikTok’s Gen Z audience
The Confessions

‘We don’t have to deal with the microaggressions’: Confessions of a marketer on returning to in-person work as a woman of color
Beyond Ads

How small, digitally native brands are navigating iOS14 changes across the paid social media landscape
Marketing

‘Stand for something bigger’: Angi’s new CMO talks brand purpose in 2021 and beyond
Agency Culture

‘Light at the end of the tunnel’: Inside one digital agency’s attempt to keep company culture intact in the midst of a pandemic
Marketing on Platforms

‘The audience potential is huge’: Why DTC drink ware brand BruMate is taking a second look at SMS marketing
Agency Culture

‘It’s just a new way of thinking’: Why consulting firm We Are Rosie is paying departing employees
Marketing

‘Everyone has a vested interest’: With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns
Marketing on Platforms

Media buyers weigh in on the leaders and challengers on the social media landscape

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