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Kimeko McCoy

Kimeko McCoy

Agency Culture

‘It’s not about the time at your desk’: Why this agency is giving employees 70 days off
Member Exclusive

Marketing Briefing: As Juneteenth nears, some brands’ lack of diversity shows in their performative marketing
The Creator Economy

Why this startup dining app is spending all of its marketing dollars with influencers
Equality and Opportunity

‘This is one thing that we all should be holding hands and charging towards’: How Pinterest’s Zeny Shifferaw is creating space for underrepresented creators
Member Exclusive

Marketing Briefing: ‘An era of outrage porn’: Social experts weigh in on the value of brands’ edgy, viral content
Experimental Channels

Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills
The Confessions

‘A lot of these brands need a reality check’: Confessions of a PR agency founder on agency ‘jumpers’ and tense client-agency relationships
Marketing

How Blue Apron meal kit is revamping its marketing strategy with digital video
Experimental Channels

‘It has to be value-centric’: How a regional food brand leverages organic social strategy to boost brand awareness
Agency Culture

‘The office just needs to have a different purpose’: What one agency leader has learned from 10 years of remote-first work
Experimental Channels

Why a startup snack and wellness brand is investing more in OOH advertising after viral moment success
Retail Revolution

The growing creator economy: Creators divulge the social media platforms that actually earn them money
The Programmatic Marketer

‘It changed the way people perceived digital advertising’: Advertisers reflect on iOS 14 changes a year later

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